Why Video Marketing for Your Business is Necessary Today?
The number of Internet businesses is growing and so is the list of competitors, so why would consumers choose your business through the Internet? Could video make the difference for increasing your sales?
Here, I will give you at least 10 reasons why you should use video for your business.
Make yourself known
Today, it is estimated that over 40% of Internet traffic is devoted to videos, so you must aim to advertise your business through video.
The easiest way to make yourself known is through videos or images, because these draw the attention of viewers. Not doing so may be the cause for being dismissed, no matter how good your product is.
It is more likely that a person will watch a video than read a page
It is simple. By using a video, you can quickly capture the attention of people. Because of its practicality, more people prefer it for learning more about your offer than reading all your content.
Presentations are effective
People can learn faster about a product through a video than by any other means. An example of this would be when someone wants to know what a certain movie is about. By watching its trailer, they get the information they want and are left with a desire to watch the whole movie. In business, videos work the same way. Watching a video is much faster than reading all the content.
It builds confidence
Internet commerce is increasing all the time. More people are looking for someone to trust when it comes to spending their money, and videos can generate that kind of trust. It is easier to show people your team-work, your facilities or your products, through a video than through text.
Besides, you can interact with your customers through videos, and this could be the key to keeping them away from your competitors. You can include testimonials from customers in your videos which greatly increases a customer’s trust in you.
Make a difference
On the web, you will find many competitors, and in many cases selling the same product. The main difference resides in how you promote yours. Using a video is the best way of doing it. In addition, you can use social networks to reach more people. The results will come from the effectiveness of your method. A great way to make a difference in the internet market is through videos.
It generates traffic
It is very easy to share the content of a video on the internet. When a video depicts a common interest, you are going to have free publicity. Moreover, you can measure that traffic and see if your product is of interest to people.
The increase in traffic you can experience will have a direct impact on sales. Even if the video reaches just a few people, it has a higher chance to convert into a sale. Especially if the visual content is good and entices customers.
At the end of each video, you could include a banner aimed for that person who has devoted his time to watch your video, prompting them to leave their personal information to become part of your list.
While this might have some conditions, in many cases this could be one of the best advantages.
There are sites, such as YouTube, where you can create sales channels in which you can include your videos. However, if you want to have more chances of being seen, you have to invest a little, but overall this is an open option.
Reach a specific target audience
Imagine this, you are worried about a replacement for your washing machine and you do not know who sells them. Then, all of a sudden a TV commercial comes on talking about the importance of saving energy. That’s not the right video for solving your specific need at that time.
However, when it comes to the internet, if you want to find a video about a specific topic, you are 100% sure that you will find what you are looking for. For that reason, video marketing is a very easy way to reach those people who are interested in the product you are offering.
This method allows you to interact with your customers in a way for them to see you as an expert, which mean you can build a deep trust.
Your videos can be as interactive as your imagination
Through images, sounds and movements, you can evoke many emotions in your audience. It is advisable that your videos be short and have good content, but there are not set duration limits for videos.
Keep in mind that you can work from home and use inexpensive or free tools.